Before you even think of converting your audience into leads, it’s important to establish a content strategy. It will generate qualified traffic on your website through different acquisition channels (SEO, referral, social networks), which you can then transform into leads. For example, a blog post, without proper layout will have very little chance of having the desired effect. This criterion is all the more decisive when we share our content on social networks. The flow of information is so rich today that it is not enough to publish regularly, it must also be able to differentiate.
In this context, the creation of computer graphics is a particularly adapted approach. Differentiating by its form, this graphic creation will facilitate the assimilation of marketing messages and will even be able to improve the SEO of your website.
COMPUTER GRAPHICS GENERATES THREE TIMES MORE COMMITMENT
There are several ways to generate audience from social networks. Much information’s can be obtained by attending SEO events London. These event discuss in details the common and latest trends to help you achieve heights in business.
The most common is to develop a community affinity to its activity, by regularly publishing specialized content. Thus, your subscribers interact with your publications which can generate audience on your website. Another method is to rely on the “snowball” effect of social networks. Content considered interesting by your community will be “liked” (which will increase the natural scope of your publication), but also shared by your subscribers.
Social networks, interactions will allow you to increase the visibility of your publication and therefore the number of visitors to your site. In this game, not all forms of publications are housed in the same category. It is thus considered that a computer graphics generates three times more commitment (“I like” “sharing” “click on the link”), than a traditional publication. This is partly due to its visibility in newswires, the wealth of information it contains, and the simplicity of the information.
IMPROVE RETENTION OF INFORMATION
The very essence of computer graphics is to summarize an information into a series of graphic creations so that it is understandable from the first reading. To do this, the editor of computer graphics has to simplify as much as possible the information. The main benefit of this work is to facilitate the understanding of information, and therefore the assimilation of marketing messages. But more interesting, it turns out that the association of an information with a visual particularly improves its memorization. A recent study showed that 3 days after reading an image-related information, 65% of people still remember it. Conversely, when the message was transmitted orally, they are only 10% to remember it 3 days later.
INCREASE THE NUMBER OF BACKLINKS
A form of a computer graphic is particularly appreciated by Internet users. The various website publishers are aware of this and do not hesitate to use computer graphics, published by companies, to illustrate their articles. This use of external content is regularly backed by a “source” link to the publisher’s site. So backlinks, which have become one of the most important elements of an SEO strategy. Indirectly, the diffusion of a computer graphics can thus positively influence the performance of your website, in terms of natural referencing.